A/B Testing Framework Demo
Hero CTA Test
Testing different call-to-action messaging to optimize conversions.
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Pricing Display Test
Testing annual vs. monthly pricing emphasis.
Professional Plan
$49/month
or save 20% with annual billing
Professional Plan
$39/month
$49/mo
Save $120/year with annual billing
How It Works
1. Variant Assignment
Users are randomly assigned to variants based on weights. Assignment is sticky (same user always sees same variant).
2. Automatic Tracking
'View' events are tracked automatically. 'Conversion' events are tracked when users click buttons with data-ab-conversion attribute.
3. Analytics Integration
All events are sent to Plausible Analytics with experiment name and variant ID for analysis.
4. LocalStorage Persistence
Variant assignments are stored in localStorage to ensure consistent experience across sessions.
Check Your Assignments
Your current experiment assignments: